Blood Red Sky

PRESENTS

Red Carpet Hi-Jack

RED CRAPET HIJACK

If your summer blockbuster is set on a hijacked plane full of vampires, why not set the premiere on a plane full of vampires… then to get Twitch to hijack it LIVE

WATCH THE CASE STUDY

WELCOME TO BERLIN-NETFLIX
AIRPORT

We advise you watch our safety
case study video before boarding

NETFLIX  HAD A CHALLENGE FOR US...

How could we get the world talking about a film with

  • No existing fanbase.
  • No longstanding videogame series.
  • No iconic comic book source material.
  • No star-studded cast.

We thought if we let the internet hijack a
plane-load of influencers... people would talk.

PLEASE MAKE YOUR WAY TO TERMINAL WTF?

So how did we get the biggest influencers boarding flight TR 473?
We built an airport in the middle of Berlin packed full of the things they love:

  • Photo-ops
  • VIP boarding passes
  • Themed-cocktails
  • Small food
  • More photo-ops
Terminal Image Terminal Image Terminal Image Terminal Image Terminal Image Terminal Image
Plane Image
Plane Image
Plane Image Plane Image

We even got the actual plane from the movie...

  • 1 week
  • 100 crew
  • 21,000 lights
  • 120 oxygen masks
  • & 60 plane meals later... we were

The influencers didn't know we’d rigged the plane with CCTV and livestreamed the whole thing on Twitch.

The stream was hijacked by world-famous streamer H0llyLP & 100,000 horror fans LIVE.

They voted on what happened next setting off alarms, oxygen masks, smashing drinks, nosebleeds, fights, drug tests and vampire attacks… Yep these people were all actors!

Boarding Image Boarding Image Boarding Image

TURNING THE TIRED FILM PREMIERE FORMAT INTO A LIVE HORROR MOVIE CAPTURED
FROM 50 DIFFERENT PERSPECTIVES...

THE MORE INFLUENCERS GET SCARED THE MORE THEY POST

went to #1 in 57 countries

Thank you for flying with Transatlantic Airlines
We hope you have a slightly less entertaining onward journey